Clients frequently turn to Right Lane to manage strategic projects (often related to growth) that they have agreed to in their strategy and planning processes.
They turn to us because they have been unable to adequately resource a strategic project, whether because their people are already over-committed with ‘business as usual’ activities or because they don’t have people with the right specialist skills (project managers, business modellers, etc.).
- Growth strategy/roadmaps
- Growth and merger options evaluation
- Product development
- Marketing spend effectiveness
- Structured growth experiments/’test and learn’
- Pre merger analysis and strategy
- Pricing reviews
- Product development business cases
- Growth strategy execution support
- Innovation and ideation workshops and projects
- Business planning
Typical questions we address
- How feasible are your organisation’s new product development plans?
- What are your organisation’s scale aspirations and what is the gap between them and your current trajectory?
- What are the organic and inorganic growth levers your organisation should pull to reach its growth aspirations?
- Who are your most suitable prospective merger partners?
Example strategic projects
- Super industry pricing study
- Advice product feasibility study
- Growth options evaluation for a specialist lender
- Merger candidate evaluation for a super fund
Super fund growth options evaluation
With super funds member growth rates declining, this not-for-profit fund asked Right Lane to evaluate its future growth options.
Right Lane was engaged to assist the fund to develop a board endorsed growth aspiration for the fund; to consider and prioritise growth options; and to develop a growth roadmap that would inform the work of the internal teams.
Our approach was to run four workstreams in parallel:
- Develop a growth aspiration
- Confirm the current trajectory
- Evaluate and prioritise organic growth options
- Consider potential merger opportunities.
Right Lane’s business analysis and modelling team developed a financial model that calculated the impact of each option. The outputs of the model were displayed in an interactive front-end, which included graphical depictions of impacts, that was used for scenario analysis with the project and executive teams.
The team used evaluation frameworks for decision making that were rigorous and easy to understand and engaged with stakeholders throughout the project. This resulted in high levels of support for the process and outcomes.
Right Lane principal Zoe Pappas presented a paper on this topic to an audience of superfund industry representatives at the 2012 Conference of Major Superannuation Funds. This paper reflect on the work Right Lane has completed with super clients on their growth options and strategies; but the approach can be applied broadly to other industries. An overview of our approach and process can be viewed in the synopsis here.