Australian Red Cross (ARC)

The Australian Red Cross (ARC) is a humanitarian aid and community services organisation whose purpose is to reduce suffering through mobilising the power of humanity. It delivers an evidence-based climate change adaptation program that addresses the psychosocial impacts of drought, supports Australian communities through the current drought, and builds resilience to future droughts. Right Lane Consulting worked with ARC and its external stakeholders to develop a clear and compelling psychosocial drought advocacy strategy for the Australian Red Cross. The psychosocial drought advocacy strategy developed provided clarity on where ARC should focus its advocacy efforts and resources, including what to advocate for, key initiatives, and priority capabilities to execute the initiatives.