Category Archives: Innovation



Ideation in the real world

This ideation case study puts the spotlight on the work Right Lane did with the Royal Agricultural Society of Victoria (RASV) to reimagine the Royal Melbourne Show.

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It all starts with an idea

David Hershan – May 2016
How to run a regular ideation process to stay relevant and remain at the forefront of your industry. An approach that we regularly employ to obtaining and extending the best internal thinking is to run ideation sessions as part of the regular strategic and business planning cycle.

Ideation sessions push participants to engage in future horizon thinking. In particular, to ensure you are staying ahead of disruptive forces and leveraging shifts in technology, consumer behaviour and government policy for your organisation’s gain.

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