A ‘B Corporation’ certified business

Right Lane is proud to be the first strategy consulting firm in Australia to be B Corporation (B Corp) certified. Right Lane achieved B Corp certification in June 2015 after submitting to a rigorous evaluation by B Lab, the nonprofit that certifies and supports B Corporations.

This followed Right Lane’s decision in 2011 to adopt ‘for benefit’ principles including reasonable returns, inclusive ownership, stakeholder governance, transparency, and social and environmental responsibility. Capping our return on shareholder funds at reasonable levels, rather than seeking to maximise financial returns, has allowed our firm to pursue our purpose to contribute to a better society by helping organisations that do good, do better.

B Corp certification is welcome external validation of the decisions taken by our firm over many years to find more sustainable balance in our work between Right Lane, our clients and society. These philosophies are reflected in a lasting commitment to the clients we choose to serve, relatively low fees, and a more family friendly workplace.

B Corporations are a new kind of company that uses the power of business to solve social and environmental problems. Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. The performance standards measure a company’s impact on all its stakeholders, including workers, suppliers, community, and the environment. It’s like Fair Trade certification but for the whole business.

There are over 1,200 certified B Corporations from more than 120 industries in 41 countries with one unifying goal – to redefine success in business.