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Think. Plan. Do.

Mother’s Day Classic

The Women in Super Mother’s Day Classic is an annual fun run and walk raising funds and awareness for breast cancer research. Its aim is to deliver a fun, healthy and inspirational event that brings the community together on Mother’s Day to support and remember those touched by breast cancer. Right Lane worked with the Mother’s Day Classic Foundation in 2016 to clarify its role and vision, and identify key initiatives, funding opportunities and resource allocation priorities.


‘Right Lane came to us when the Mother’s Day Classic decided to establish a Board, when we required clear strategic direction. Engaging Right Lane was an easy decision. They (Right Lane) were heavily involved in the superannuation industry and supported a number of our partners and came highly recommended.

Together, we reviewed our mission, priorities and what the research was saying; getting down to the nitty gritty! This enabled us to sharpen our focus and start thinking strategically about our future. More recently we have worked with Right Lane in refreshing our strategy. The most rewarding element, was to take time to celebrate our successes and reflect on what we had achieved from the 2015 strategy, and to set new goals, taking us to 2020, which is really exciting.

Once we defined our strategy and had clear direction, it was easy to take partners, volunteers and staff on the journey; to show them the way too. Also having clear measurable targets has been our greatest achievement over the last couple of years. People know what they have to achieve, and they can achieve it and see the changes. From an internal perspective this has made a huge impact.’

— Sharon Morris, CEO, Mother’s Day Classic Foundation