Growth Projects

Clients frequently turn to Right Lane to manage strategic projects (often related to growth) that they have agreed to in their strategy and planning processes.

They turn to us because they have been unable to adequately resource a strategic project, whether because their people are already over-committed with ‘business as usual’ activities or because they don’t have people with the right specialist skills (project managers, business modellers, etc.).

Our growth related services 

  • Growth strategy / roadmaps
  • Growth options evaluation
  • Marketing spend effectiveness
  • Marketing planning
  • Structured growth experiments / ‘test and learn’
  • Merger candidate qualification
  • Pricing reviews
  • Product development business cases / feasibility
  • Growth strategy execution support

Typical questions we address

  • How feasible are your organisation’s new product development plans?
  • What are your organisation’s scale aspirations and what is the gap between them and your current trajectory?
  • What are the organic and inorganic growth levers your organisation should pull to reach its growth aspirations?
  • Who are your most suitable prospective merger partners?

Example strategic projects

  • Super industry pricing study
  • New product feasibility study
  • Growth options evaluation for a specialist lender
  • Merger candidate evaluation for a super fund

Make an enquiry about strategic growth projects


Growth case studies

Thank you to our clients for allowing us to share these profiles.


Department of Social Services (DSS), using insights from the Australian Priority Investment Approach to Welfare, has developed the $96.1 million Try, Test and Learn Fund to support trials of new or innovative policy responses to help people live independently of welfare. This $96.1 million fund is unlike standard Government funding. It is driven by an outcome focused, participatory approach to policy development that identifies ways to help people at risk of long-term reliance on welfare move towards stable and sustainable employment. Right Lane worked closely with DSS and two not-for-profit organisations to co-develop the business cases for innovative social enterprises which were then submitted to the Minister for funding consideration. These organisations received funding of $3.7 million to assist the most vulnerable people in our society transition towards stable employment.


Bang the Table aims to improve the quality of public debate and the level of community involvement in public life through digital public engagement. Its EngagementHQ software drives tailored inclusive, sustainable and measurable public participation projects. Right Lane helped Bang the Table identify an approach for entering the health sector, including identifying priority segments and value propositions for health organisations.


Cancer Council Victoria is responsible for 80 years of innovative work to prevent cancer, empower patients and save lives. Cancer Council has been instrumental in driving behaviour change in the community through campaigns such as SunSmart, Quit and tobacco plain packaging, providing support to cancer patients and their families, and conducting research into cancer prevention initiatives. We worked with the executive team and board to set the organisation’s strategic direction by articulating its mission, identifying its role in creating change, and articulating its strategy, identifying and prioritising a set of goals and initiatives to pursue over the next five years relating to cancer prevention, community participation, patient support and research.


A long-term client of Right Lane, AustralianSuper is an award winning, low fees, profit for member superannuation fund. With assets over $115b, AustralianSuper has become the largest fund in the world’s third largest pension system. In 2016, we helped the CEO and executive team develop the fund’s strategic plan for the next five years. During the engagement, there was a focus on industry leadership, initiative development and prioritisation and performance measurement. In the same year, we helped AustralianSuper with its new growth strategy.


Seqirus Australia manufactures and in-licenses, markets and distributes vaccines with particular focus on vaccines for the prevention and treatment of serious disease. It operates one of the world’s largest influenza vaccine manufacturing facilities and supplies seasonal influenza vaccines to Australian and global markets. Right Lane worked with the commercial operations team at Seqirus to explore and test new market opportunities; we provided a structured approach to help the team make critical strategic investment decisions.


Super fund growth options evaluation

With super funds member growth rates declining, this not-for-profit fund asked Right Lane to evaluate its future growth options.

Right Lane was engaged to assist the fund to develop a board endorsed growth aspiration for the fund; to consider and prioritise growth options; and to develop a growth roadmap that would inform the work of the internal teams.

Our approach was to run four workstreams in parallel:

  1. Develop a growth aspiration
  2. Confirm the current trajectory
  3. Evaluate and prioritise organic growth options
  4. Consider potential merger opportunities.

Right Lane’s business analysis and modelling team developed a financial model that calculated the impact of each option. The outputs of the model were displayed in an interactive front-end, which included graphical depictions of impacts, that was used for scenario analysis with the project and executive teams.

The team used evaluation frameworks for decision making that were rigorous and easy to understand and engaged with stakeholders throughout the project. This resulted in high levels of support for the process and outcomes.