Inside Super

Enhancing the competitiveness and efficiency of investors of workers’ capital

Right Lane: The for-purpose consulting firm exclusively serving profit to member super funds

Right Lane has a strong team of superannuation experts and consultants who work with profit to member super funds, their service providers, and key investment managers. The superannuation practice at Right Lane is led by Gemma Pinnell who has over ten years industry experience in the superannuation sector.

Our superannuation practice has been at the heart of the firm for more than 20 years, and we work with funds across strategy and planning, operating model work, growth and merger projects, stakeholder engagement and organisational effectiveness. We produce a highly regarded annual insights report examining the sector, Right Lane’s Industry super forces at work report, which includes an interactive data dashboard for subscribers.

Years of experience
Projects delivered
Superannuation clients

Our areas of expertise



‘I want to develop a winning strategy that takes into account these complex and uncertain times’

Projects delivered


‘I’m looking for expert guidance in how to build the right operating model to successfully deliver on our strategy ’

Projects delivered


‘I need to map a path to accelerate our organisation’s growth trajectory through organic and inorganic pathways’

Projects delivered


‘I would like to build a high performing investments capability – but what are the building blocks?’

Projects delivered


‘I need help to make our data work for us, and to deliver real value for my organisation’

Projects delivered

Why Right Lane?

With two decades of experience resulting in unparalleled ‘Inside Super’ insights we are best placed to help our clients successfully tackle and deliver on their most important priorities, achieving real and impactful outcomes.







What our clients say about us

‘The quality of the documentation was first class ... the Merger Committee and the Board were terribly appreciative … [CEO counterpart] told me he's been involved in several mergers ... and it was the best process [he's seen] bar none …’

Leading industry super fund


‘The best analysis [of prospective merger partners] we've ever had done …
we keep returning to it again and again’.

Board member,
Leading industry super fund

‘We had our board meeting last night which included final sign off on the strategy … There was very little change and they all commented on how happy they were with the final document and how well written it was … We wouldn’t have gotten there without you.’

Global UN responsible investment initiative

Our commitment to the sector

Right Lane is proud to support and invest time, knowledge and learnings within the sector.
Click logos to find out more.

ACSI provides a collective voice on environmental, social and governance (ESG) issues on behalf of around 40 asset owners and institutional investors. Collectively, ACSI’s members manage over $2.2 trillion in assets and own on average 10% of every ASX200 company. 

Over two years, Right Lane helped ACSI develop its new strategic plan. This involved a number of strategy and planning interactions with ACSI’s staff, board and member council. 

The initial focus was on strategic questions relating to ACSI’s long term aspiration and where to focus its efforts – which membership cohorts, asset classes, geographies and services. We brought to these discussions a perspective on best practices in strategy and planning, including within investment organisations and NGOs. 

Right Lane places high importance on our sustainable procurement objectives. 

We have held B Corp certification since 2015; we have publicly committed to reaching ‘Net Zero by 2030’ by taking the TAKE 2 pledge – the State Governments collective climate change program supporting individuals, government, business and other organisations to help our state achieve net zero emissions by 2050; and our printing is sourced through a local business who has Sustainable Green Print (SGP) certification.


Subscribe to our Inside Super newsletter

Gain access to our latest industry insights by becoming a subscriber to our Inside Super newsletter. To become a subscriber, or to contact the Right Lane team, please fill in the form and we will be in touch.

  • This field is for validation purposes and should be left unchanged.